Top Grade Molds
Website design & development
Top Grade Molds (TGM) is a leading manufacturer of high-quality plastic injection molds, exporting to over 30 countries worldwide from their 120,000-square-foot facility in Mississauga, Ontario. Despite their global reach and industry leadership, their outdated website was hindering their online presence and operational efficiency. They needed a modern, user-friendly website that accurately reflected their brand, improved SEO, and supported their global audience. I was brought in to redesign and restructure their website to address these challenges and enhance their digital footprint.
Challenges
- Outdated Website with Technical Issues: TGM’s website was outdated, with pages like “Markets” containing only a heading and an image, making them not SEO-friendly. H tags were improperly set up, and most pages lacked H1 tags. The theme was outdated, content hadn’t been updated for years, and the site frequently experienced “508
Resource Limit Is Reached” errors. - Content Reorganization and SEO Optimization: The website’s content was disorganized, affecting user experience and search engine rankings.
- Job Board Integration: TGM needed an efficient way to manage job postings and applications, with a backend tailored for their HR team.
- Multilingual Support and Translation: TGM wanted to reach a broader audience by offering their website in multiple languages, starting with Spanish.
Solutions & Features
Website ReDevelopment
Instead of attempting to fix the existing theme, we opted for a complete website redesign and restructure to be more time-efficient and budget-friendly. We developed a new website using a modern, well-supported theme that receives regular updates. The new design incorporated TGM’s updated brandcolors and typography, providing a fresh and professional look.
Content Strategy and SEO Optimization
We conducted an intensive discovery phase, dissecting the website page by page. We reorganized their services, products, markets, innovations, and solutions into a coherent and user-friendly structure. Proper H tags were implemented, ensuring each page had an H1 tag and appropriately nested headings, greatly improving SEO and accessibility.
Job Board Integration
We integrated a job board module into the website and configured the backend to be simple and user-friendly for the HR team. Access was limited to necessary functions, ensuring security and ease of use.
Multilingual Integration and Training
We integrated a language switcher and translated the website into Spanish, providing the option to add more languages in the future. The backend for translators was simplified, and we provided client training to enable TGM’s team to manage translations efficiently.
About Section
Home Hero Section
Menu
Gallery
Markets Category
Before / After Section
Solutions Section
Benefits
Reviews
Career Section
Blog Section
Locations
Contact Section
We Elevated the Services!
We redesigned Top Grade Mold’s service section, transforming a plain, text-heavy layout into a modern and visually engaging experience. The original design lacked visual hierarchy and failed to highlight the company’s expertise effectively. The new design introduces clear icons, concise descriptions, and an intuitive structure, making it easier for users to explore services.
We Refined the Solutions!
We enhanced Top Grade Mold’s solutions section by replacing the overly technical and cluttered layout with a clean, modern design. The previous version lacked visual balance and failed to showcase the molds effectively. The updated layout features a clear hierarchy, sleek visuals, and concise descriptions, ensuring the technical information is accessible without overwhelming the user.
We Strengthened The Image!
We transformed Top Grade Mold’s reviews section from a generic, text-based format into a dynamic and visually engaging showcase of client testimonials. In the old design, reading a review required users to click a button and navigate to a different page, disrupting the user experience. The new layout features highlighted quotes, client names, and accompanying visuals that build credibility and trust. This redesign emphasizes the company’s strong reputation and client satisfaction, creating a lasting impression for potential customers.
