An established renovation company sought to expand into a specialized B2B branch targeting cabinet installers. With a need for a quick turnaround and a limited budget, they required a website that would position their new branch as a luxury construction service to attract high-end clients. Our team was tasked with creating a complete online presence from scratch, including branding, content, and website development.
Challenges
- Absence of Branding Elements: The client had no existing brand colours, logos, typography, or content for the new branch.
- Content Creation and Market Research: Lacked website content and needed messaging that was competitive and industry-appropriate.
- Quick Delivery on a Tight Budget: Needed to complete the website rapidly without exceeding budget constraints.
- Business Visibility and Analytics: The client wanted visibility into website performance and user engagement.
Solutions & Features
Brand Development
Created a complete branding package, including logo design, colour scheme, and typography. Selected a dark theme with gold accents to position the brand as a luxury service provider.
Content Strategy and Creation
Conducted thorough research on competitors to understand industry standards and client expectations and drafted compelling content highlighting the client’s expertise and unique value proposition.
Efficient Project Management
Streamlined the development process by focusing on key elements like branding, content, and user experience to deliver a high-quality website within the required timeframe and budget.
SEO and Analytics Integration
Implemented basic SEO practices to improve search engine visibility. Set up Google Analytics and Google Search Console, providing tools to monitor site traffic, user behaviour, and other valuable insights.