Sweet N Fun
Website design & development
Since 1996, Sweet N Fun has been dedicated to crafting and supplying delicious gourmet and novelty candies to the Canadian confectionery industry. Their candies, loved by people of all ages, bring joy with unique flavours, satisfying textures, and eye-catching shapes. Serving upscale bakeries, grocery stores, entertainment venues, and more, they ensure every bite delivers a memorable taste and vibrant experience that stands out on any shelf.
Challenges
- Outdated Website and Hosting: The client’s website was outdated (from the early 2000s) and hosted on an expensive old Windows server. The technology used made migration impossible, requiring redevelopment from scratch.
- Inconsistent Product Images and Branding: Product images were low-resolution (150×150 pixels) and inconsistent. Colors and typography did not align with the new client logo and branding.
- Inefficient Product Management: The backend was difficult to manage, requiring a developer to add, remove, or modify products.
- Disorganized Product Listings: Products were disorganized, and similar items of different sizes were listed as separate products, cluttering the catalogue.
Solutions & Features
Website ReDevelopment
We developed a new, modern website from scratch using current WordPress technologies (ease of backend management for the client) and migrated it to a cost-effective, scalable hosting solution, reducing expenses and improving performance.
UI Design & Branding
We edited and updated all product images (provided by the client) to be high-resolution and consistent in design. Updated colours and typography to match the new branding, enhancing visual appeal.
WooCommerce Integration
We integrated WooCommerce and configured it as a catalogue, allowing the client to manage products easily. This setup also prepared the site for future e-commerce functionality without needing another redevelopment.
Product Listings Organization
We organized products logically by combining similar items into variations instead of separate products (eg. products with a variable size), streamlining the catalogue and improving user navigation.
Intro Section
Home Hero Section
About Section
Category Catalogue
Product Catalogue
Product
Cart
Contact Form
Similar Products Recommendations
Display Recommendations
Company Competitive Edge
Call To Action
We sweetened the design🍭
We transformed Sweet N Fun’s product pages from a sparse and uninformative layout into a detailed, functional, and visually engaging design. The old design lacked essential information and featured an ineffective “Email a Friend” button that provided no value to the business. The new design focuses on delivering clear product details, a visually appealing layout, and a practical “Add to Quote” feature, aligning with the business goal of streamlining quote requests and enhancing the user experience.
We enhanced the catalogue!
We redesigned Sweet N Fun’s category catalogues to shift from a basic and uninspiring layout to a modern and engaging design. The old catalogue lacked interactivity and detailed product insights, limiting user engagement. The new design introduces a polished interface with vibrant visuals, clear product categorization, and intuitive “Add to Quote” and “Quick Preview” features, streamlining the browsing and quotation process.
