Krome Capital

Website design & development

Overview

Krome Capital is a premier real estate company specializing in luxurious and exclusive properties. Founded on the belief that exceptional real estate opportunities should be accessible to all, they position themselves as a global hub for unique and rare listings. Think of them as your personal guide in a real estate treasure hunt, featuring properties you won’t find anywhere else. Their mission is to redefine the real estate experience by offering unparalleled service and access to exclusive properties that exceed clients’ expectations in luxury and uniqueness.

Website Development

Custom Design

Property Postings

MailChimp Integration

Challenges

Creating a Luxurious, Chrome-Inspired Design: The client wanted a website that exuded luxury and specifically asked for the website to be “Chrome.” However, since chrome is a finish, not a colour, implementing this was challenging.
Dynamic Property Listings: Their goal was to post their own properties alongside listings from partnered real estate websites. These listings had varying details; some properties had limited information, while others had extensive details.
Managing Sub-Listings: The client had properties with sub-listings and initially wanted to list them within the description, which could clutter the page and confuse users.
Mailchimp Integration: The client wanted all form submissions to be integrated with Mailchimp, including a timestamp and the property name from which the form was submitted.
Agent Backend Management: The request was for a page that listed all the agents working for the company.

Solutions & Features

Modern Website Development

We incorporated a gold gradient into the design. Gold signifies luxury, and the gradient effect represents the reflective nature of chrome under sunlight. This approach satisfied the client’s desire for a chrome-inspired aesthetic while ensuring the design was visually appealing and practical for web use.

Property Listings Integration

We implemented custom fields in the backend that were conditional based on the property type. If certain fields were left blank due to incomplete information, they would not appear on the frontend. This ensured that property listings remained clean and free of empty placeholders, providing a better user experience.