Black Friday is one of the biggest sales events globally. Millions of companies launch campaigns to attract eager shoppers. But what sets certain brands apart in this sea of promotions?…
Colour theory is a vast and fascinating field. It includes rules for combining colours and how to use them. Beyond basics like colour schemes, it explores how we perceive colours.…
Copywriting is a powerful tool in any marketer’s toolkit. When done right, it can transform a bland message into something that resonates with your audience and drives them to take…
A call to action (CTA) is a persuasive phrase that prompts users to take immediate action. Examples include “buy now,” “order today,” or “register here.” CTAs often highlight the benefits…
Figma has become the ultimate design tool for creatives, but its plugins unlock even more possibilities. From boosting productivity to making design tasks faster, free Figma plugins are essential tools…