Westcoast Moulding and Millwork
West Coast Moulding & Millwork, a renowned supplier in the building materials industry, engaged Web4You to overhaul their outdated online presence into a dynamic, fully-functional e-commerce platform. The objective was to enhance user experience, streamline operational workflows, and expand their product offerings significantly.
Challenges
- Limited Product Display: Previously showcasing only 50 products, the site needed expansion to include over 1000 products across 32 categories.
- Poor Mobile Optimization: The old website was not mobile-friendly, hindering access for on-the-go customers and reducing potential sales.
- Inefficient Navigation: A confusing sitemap made it difficult for customers to find products, negatively impacting user experience.
- Disconnected Inventory Systems: The operation and stock teams used a separate system from the sales team, causing frequent miscommunications about stock levels and leading to customer dissatisfaction.
- Lack of Membership Features: There was no system to reward loyal customers with discounts or exclusive access to products.
Solution
E-commerce Rehaul
Web4You redesigned the product pages from a simple list to robust e-commerce pages that are engaging and easy to navigate.
Responsive Website Design
Developed a fully responsive website, ensuring optimal performance on all devices and enhancing the mobile shopping experience.
Unified Inventory Management
Integrated WooCommerce with existing systems to streamline inventory management, allowing real-time stock updates visible to both the sales team and customers.
Dual Sales System Implementation
Introduced a dual sales system that supports both direct online purchases and quote requests for specialized products.
Membership System
Implemented membership options offering discounts and exclusive access to certain products, enhancing customer loyalty and engagement.
Enhanced Visual Content
Revamped the services section with real photos and videos of the West Coast team, adding a personal touch and visually showcasing the services offered.
Results
60
Decrease in customer complaints
35
Increase in customer engagement
40
Increase in mobile traffic
30
Increase in overall site visits
We Organized It!
Before the redesign, West Coast Moulding & Millwork’s website was cumbersome and lacked intuitive navigation, making it difficult for clients to find specific products and services. The outdated design and complex site structure led to a frustrating user experience, where essential information was not readily accessible.
We Improved It!
Web4You’s redesign of West Coast Moulding & Millwork’s website introduced a clean, modern interface focused on user-friendly navigation and aesthetic appeal. Enhanced visuals and detailed product descriptions now provide a comprehensive view, significantly improving site engagement and user satisfaction.
We Simplified It!
Web4You streamlined West Coast Moulding & Millwork’s website for simplicity. We optimized navigation, removed redundant pages, and introduced a visual builder tool for easy updates. This not only enhanced user experience but also simplified site management.
