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What is Google Shopping Ads?

What is a Google Shopping Ad?

Are you interested in enhancing the sales rate of your brand using an online platform? Hold on! We have come up with a very easy and convenient way using Google Shopping Ads. As we know, the use of technology has increased up to an exciting level nowadays.

The use of this platform will cast a huge impact in enhancing the shopping rate as everyone is an active user of it. In this way, the whole advertisement and information of the product will grab the huge attention of customers. A ad of a specific product, including its image, a catchy description, and price, will help a large number of people get critical information about it. This will, in turn, help people find suitable products and services for them. 

Google shopping ads include some major and rich information about the product as that of price, image, and merchant name of the products. Google creates shopping ads using data relevant to product that you submit to your merchant centre data feed. Later, Google will show such ads to the people already searching for the kinds of goods you advertise using Google.
 
In this way, you will attract dream customers without any physical effort. To add more, such an audience will be organic and relevant to your advertisement. For instance, those who are interested in garment articles will receive that kind of ad on the platform. Google is a huge company that offers a wide variety of different types of ads that you can use to boost your business. Among various options, some of the types of Google campaigns are as follows:
 
Shopping campaign
Video campaign
App campaign
Display campaign
Search campaign
 

How do Google Shopping Ads work?

Google Ads works under a pay-per-click (PPC) policy. This policy means that the marketers will target only a specified keyword on Google and make various bids on the keyword. In this way, a business will compete with others targeting the keyword. Yet, the number of bids depends upon the most you can pay for your business or product ad.
 
When we talk about the different options for bids, marketers have the following options to choose from:
 
  • Cost-per-mille (CPM): This advertisement model depends upon how much one pays per 1000 ad impressions.
  • Cost-per-click (CPC): This focuses on how much you will pay when any audience clicks on your published ad.
  • Cost-per-engagement (CPE): This model pays attention to how much you pay when a user performs a specific action on your product’s ad. Such actions may include watching a video, signing up for some kind of list, etc.
 
The idea behind all this is that the more audiences click on an advertisement, the more they will meet the goals of the advertisement. The goals behind publishing ads may include making some purchases or becoming a lead. Once you are aware of the working policy of Google shopping ads, you can benefit from it.
 

How to set up Google Shopping Ads?

We can easily help you set up Google Shopping Ads for your business! Feel free to visit our Google Ads page to find out how. Setting up a proper Google shopping campaign is not a one-step process. You are supposed to follow a few steps, and then you are ready to go. Using this smart shopping policy by google, you can promote your products to buyers looking for what you will offer. As, your audience may be on mobile, in-store, or at home. In this way, you can get dual benefits using the Google shopping campaign. Firstly, you can make your business enjoy sky-high fame, and secondly, you can help eager shoppers meet their shopping goals.
 
To set up the Google shopping ads, first of all, you need to verify and claim your website. In this case, you are required to create a Merchant Center account to claim and verify a website.
 
The second step in this regard is to upload the products and services you will offer. After setting up on the Merchant Center, you can upload your products and services. You will then reach the shoppers who will see the full product description like availability status, images, and prices.
 
At last, you should create a campaign you think is more convenient for your kind of business. To do this, you are required to link your Google Ads accounts and Merchant Center. After, you are all set up after setting up a conversation tracking and re-marketing list. Both of these things will help you start the first Smart Shopping campaign here on Google.
 

How to optimize Google shopping ads?

Creating a good data feed is not a key to a successful advertisement on Google until you are not aware of the right direction. It would be best to create a Google Shopping Campaign in Google Ads to optimize it later to get better results. A good description of  different optimization methods can be found here: https://www.datafeedwatch.com/blog/simple-google-shopping-campaign-optimization.  The optimization policy can help you increase your sale rate. Moreover, it helps you avoid wasting your money on different products that can not perform well for you.
 
To optimize the Google Shopping Ads, you need to follow some simple and easy-to-follow tactics. So, they will help you in getting good results. You should:
 
Optimize product feed
Optimize campaign structure
Put products in different ad groups
Recognize your success and failure
Avoid making sudden changes
 
In the journey of optimization of your products, you should never exclude the following attributes in your ad:
 

Product images

You should include a clear picture of your product to help the buyers get information about the visuals. In simple words, it can attract a dream audience towards your products.
 

Product title

In the course of optimization of any product, a good title is really meaningful. Your product title will be shown in ads to the relevant users. Eventually, they can click on that ad to explore it further. 
 

Product price

The inclusion of the price of the products is a must thing to do. Not everyone can buy expensive goods. That is why people will shift towards suitable goods for their budget.

Author Details


Oleg Koval

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