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What are Inbound links?

What are Inbound links?

Wondering what inbound links are? Why are they incredibly important for SEO? A link that comes from another website on a different domain name is known as an inbound link. For instance, receiving a review with a link to your website from a blog/review website. An inbound link comes from an authoritative website. They are then linked using relevant anchor text. Google web crawler then looks for pages with these links. Half of your website’s search engine ranking is based on the quality and quantity of inbound links to your site. It is important to understand these links to get your desired search engine ranking.
 
If you have been around SEO experts, you might have heard them talk about links and their importance for SEO. In this article, we will look at why these things are important, how they affect your website’s performance, and what can a site do to increase its number of Inbound Links.

Why do I need inbound links?

Inbound links are one of the most important factors when it comes to increasing the traffic of your website. It tells the authority of your website in the eyes of search engines. Search engines gauge the quality of your website by its backlinks. These links are more trustworthy if they come from high ranked websites. So, you should ensure to check inbound links if you are trying to improve SEO for your website. When we define inbound links, the two major components which should be considered are:
 
● the link that points back to your website
 
● the anchor text that contains the link
 

What is an Outbound Link?

An outbound link is also known as an external link on your website that links out to a website with a different domain name. Outbound links are an important factor that helps people and search engines discover useful content. They lead to steady improvements in organic traffic.
 

What is an Internal Link?

Internal links can be defined as hyperlinks that point to a page within the same domain. Unlike external links, these do not link outside two different domains. Internal links are important because Google is able to rank your website when it has a recognizable amount of them. Internal links also help you improve user experience and customer engagement. This leads to a better conversion rate.
 

Are Inbound Links important?

Inbound links are also important for a successful SEO strategy. Google Analytics tracks inbound links while Google web crawler navigates from URL to URL by following links, redirects and sitemaps. Let’s take a look at some of the many benefits of inbound links:
 

Higher ranks in search engine results

Google uses a lot of factors that are important to rank websites. Having web pages in the search engine results are one of the strongest elements. Backlinks come from authoritative trustworthy, and credible resources. You should ensure to have a reasonable number of backlinks, not too many, not very few.
 

Increased Traffic

Having a reasonable number of high-quality backlinks means that your site will rank higher in the search results. This leads to having more visitors to your site and increased traffic. Another important factor is referral traffic. When people are clicking on backlinks to your website, your website ranking will increase in quality based on the site quality.
 

Increase Brand Awareness

When you receive inbound links from high authority websites, your brand is perceived to be strong because credible websites are linking back to you. This association results in increased popularity, reputation, and awareness of your brand.
If you are interested in learning about how Web4You can help your website gain more inbound links, visit our Search Engine Optimization page and contact us! Make sure to check out our LinkedIn and Facebook to stay up to date with our latest posts.
Make sure to check out Web4You’s feature on DesignRush’s WordPress Web Design Companies Posting!

Author Details


Oleg Koval

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