Top 5 Social Media Trends in 2020
With annual changes to Facebook and Instagram algorithms, staying on top of social media trends can help you to increase the benefits from these platforms. Businesses usually stick to old techniques that have worked before to grow their social media presence, but with new algorithms designed to only show the best content to its users, it is crucial to stay on top of trends and changes with these platforms. By doing so businesses can create more engaging posts, build a loyal community and inevitably increase sales for their business.
At the start of 2018, Facebook has launched more group-related functionalities, such as allowing both business pages and personal accounts to be part of Facebook groups. Also, Facebook has created badges, such as “Super Fans”, which are used to recognize users in a group that are highly engaged. By staying active on different Facebook groups and being recognized by your level of engagement with the “Super Fan” badge can really show customers that this person/business is loyal to its customers and offers excellent customer service.
Audience segmentation has become a new feature added to Instagram Stories, where you can share certain stories only with “Close Friends”. This is a great way to make specific users feel unique (due to exclusivity) and help increase engagement and loyalty to the brand/business. This can be used by brands to test new products or announce a private sale to their followers.
There are 1.3 billion users that use Facebook Messenger every month! The amount of users on mobile messaging tends to overtake the number of users on social media platforms, meaning there is a greater shift towards messaging platforms. This means that if a business can incorporate some sort of messaging platform onto their website or social media pages, they can use this as a way to further engage with their customers and increase customer loyalty. Instant messaging can improve marketing for business by offering personalized customer service.
Also, with the advancements in Chatbot technology, brands can utilize this to now respond to customers immediately. Chatbots can be designed to offer answers to frequently asked questions and help customers find what they are looking for.
The benefits of chatbots include
- Increases engagement and customer loyalty
- Offers 24/7 customer support
- Answers commonly asked questions
- Reduces costs
- Facilitates the buying process
It is predicted that chatbots will account for 40% of mobile interaction in 2020. Since not a lot of brands are utilizing this technology right now, by being early and having this setup, means you will be able to attain a lot more customers and sales compared to those companies that start implementing this technology in the later years.
Authenticity and Transparency
In 2018 and 2019, it was found that social media giants, Facebook and Instagram, were caught with many security and privacy concerns involving its users. It was speculated that the data of users were gathered and sold to third party companies, in terms of improving marketing and sales for different businesses. This was something that caused a massive uproar in the community, as it was a breach of privacy into the lives of their users.
Given the situations that occurred with these social media platforms, it can be expected that customers are not so reluctant to share their information with any business. This is why it is vital for companies to share their visions and goals with their followers on social media, as a way to build trust and loyalty with them.
Facebook and Instagram Stories
Ever since Snapchat rejected the offer to be bought by Facebook, Facebook has decided to implement its own “Snapchat Story” feature on both Facebook and Instagram. Both story features on these platforms have become massively popular over the last few years, and with an improved interactive experience, it has now become a great way to engage with your followers and develop a more personal relationship with them.
The introduction of different stickers on Instagram and Facebook stories has allowed followers to vote on their favourite options, rank things, answer questions and much more. The newly added “chat” feature now allows users to join a private chat, which can definitely help increase loyalty to a certain brand and can be used to get thoughts and ideas of customers about certain products/services that the business is offering. These services allow users to be more engaged with the business and it puts a more personal presence to a company, making it more relatable and trustworthy by customers, therefore resulting in increased sales for the company.
Your Employees are your Brand Ambassadors
Influencer marketing is one of the best ways to get your product in front of millions of people and drive consistent traffic to your website. However, there have been mixed thoughts with using large Instagram influencers (over a million followers) as the followers are sometimes not real and are not targeted. This is why brands are not focusing on influencers in the range of 10,000 – 500,000 followers, as the engagement is much higher with a more targeted group of followers. By using these so-called micro-influencers, brands have more impact on their posts and have a greater ROI.
Another alternative to micro-influencer marketing is to turn your employees into brand ambassadors. Nowadays, everyone is on social media with a varying number of followers and views, and if you can get your employees to share with their followers about your business, it can only help it. Getting employees to share their thoughts, ideas and day-to-day activities of working in your business help to get your business in front of more people and others are more likely to purchase a product from you after seeing their friend talking about how great your company is. We are more likely to trust our friends then compared to a random ad, which is the reason for making your employees your brand ambassadors are so important.
Constantly being aware of the newest trends in social media can be difficult, but in order for your business to stay relevant, it is vital. As a business owner, you must be able to represent your business effectively across all the major social media platforms, or you can always hire someone in the field of digital marketing to do this for you. Here at Web4You, we offer social media marketing services that are all results-driven. We specialize in helping businesses become leading experts in their respective fields by promoting their business effectively across all platforms. If you are interested in finding out more, please contact us.