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Featured - E-Commerce / Retail, SEO

MisterCoffee

Background:

In May 2013, Web4You was contacted by a Toronto-based office coffee supply company. The site was outdated with no keywords existing anywhere on the Google. It wasn’t getting much traffic even though the owner of the website had invested ample amount of time on this site and built many pages with relevant information.

Keyword Analysis

The first step was to find the keywords in relevance to the particular industry. We used the Keyword Planner tool from Google as well as researched the competitor’s website from the same industry and found high ranking keywords. The main goal was to find high volume and high money keywords for the website.

The process:

Month 1

  • On Site Analysis
  • Technical issues fixed
  • Fixing crawl and server errors
  • Proper Page review
  • Performance Optimization

Month 2

  • Off Site Optimization
  • Posting Blogs each week
  • Updating Articles on Regular basis

Month 3

  • Off Site Optimization
  • Analysis with different tools continues

Results

After 4 months, all selected keywords prompted the supply coffee company on the first page of Google search. The number of visitors who revisited the site also increased, thanks to the increased quality of leads.

Launch Website