Google Pay Per Click

Google Pay Per Click

Whether you have heard a little about Google Pay Per Click marketing or already know how to market your business but don’t know where to start, this article is for you. Pay Per click is the form of online advertising in which advertisers pay a price when someone clicks on the ads they have posted. There are billions of searches per day on google and advertisers take advantage of that by using google search ads to make their audience notice their brand, learn about it and eventually purchase your products/services. You may think of it to buy visits for your site and it’s one of the most popular ways to advertise.  Advertisers place bids on the perceived value of a click in relation to the platforms, keywords, and audience type in which it originated.

People using search box for query, engine giving result. Vector illustration for SEO work, SERP, online promotion, content marketing concept

How it works?

When you choose Google Pay Per Click for advertising, you will pay only when someone clicks on your ad and visits your website. When a user enters your targeted keywords, your Google search ads will be displayed as search engine results pages (SERP). The higher your bid and the better you do the keyword optimization; the better chance of your ad being listed at the top of all the Google search ads displayed on the page.

You will need to create a list of keywords that you want to bid on and this is achieved by doing Google Pay Per Click keyword research or using keyword tools to discover which relevant keywords are used by people to look for products/services you offer. The next right thing to do is to organize your keywords into ad groups and campaigns and write ads that are to be clicked on by users/viewers. You can get started with search engine marketing with three simple steps below:

  1. Create your search ad
  2. Choose your audience
  3. Set your budget
Search engine marketing business. Copywriting service, content management. Copy optimization, web text optimization, best SEO writing concept. Pink coral blue vector isolated illustration


Which Google PPC option should you choose?

AdWords is known to be an optimal solution for businesses to be visible to their targeted audience who search keywords related to their products/services. The process of setting up your google account is seamless.  With Google AdWords as your Google PPC partner, you will be able to:

  • Research the keywords that your targeted audience search and perform appropriate keyword optimization
  • Create engaging Google Search ads with your products/services showcased
  • Set a daily budget that won’t break the bank
  • Track the performance of your ads and find out the number of views/clicks and sales through those Google Search ads
  • Pause/Restart your ads anytime


This guide is aimed at giving you a good start in the world of Google Pay Per Click. Google Pay Per Click is an important tool to improve your internet market and the search engine marketing strategy. A Google pay-per-click campaign can be highly effective when it comes to increasing visibility and traffic on your site and eventually increase the sales of your products/services. Google AdWords helps you easily the management of your Google Pay Per Click ad campaign management. It will help you learn which targeted keywords result in an improved conversion rate and which do not. So, if you have been able to have a basic understanding of the Google Pay Per Click, it’s time to get started. To learn more about how Web4You can help you on your digital marketing journey, visit Google Ads.



Author Details

Oleg Koval

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