Using Facebook’s interest system, we can create campaigns that target users whose interests specifically line up with that of your target audience. This is done through the creation of multiple ad sets, custom design work, and a campaign management timeline.
By focusing on using a warm audience, past users can be retargeted with new or pre-existing campaigns. This is done through a similar approach to cold funnel ads however retargeted users are more likely to follow through on leads, conversions, and brand awareness campaigns.
Through a custom ad audience on Facebook you are able to create look-a-like audiences that share extremely similar characteristics to that of a previously recorded audience. Several of these audiences can be targeted and by using different ad sets we can optimize overall campaign efficiency.
With the Facebook Pixel, audiences can be tracked at a much higher rate. This opens up an opportunity to leverage this data for future campaigns while seeing if there are any inefficiencies on your website. We are also able to track specific events on websites such as form submissions and page paths which allow for a better idea of what is performing well on your website.