5 steps to Optimize Your Online Store SEO
SEO, also known as Search Engine Optimization, is one of the easiest ways for your online store to get consistent, valuable and free visitors with a high likelihood of converting. SEO optimization is always considered a daunting task in the beginning, however, investing a few hours to learn and implement the following strategies can help you make more sales and grow your business organically. This article covers the top 5 steps to optimize SEO for e-commerce store.
SEO for online store
E-commerce SEO allows for an increase of organic traffic to your website, which is also considered bringing in the highest revenue compared to other digital marketing channels.
Step 1: E-commerce Keyword Research
Finding keywords that your customers are searching up on Google is essential for both SEO and e-commerce SEO, as it helps you to focus on building your product pages around those keywords. You should identify target keywords with a decent amount of search volume, something related to your product with low-moderate level competition and that can generate traffic and sales to your website. Searchers are trying to accomplish user intent as a result of their searches and there are 4 main types of keywords based on user intent,
- Informational keywords
- Navigational keywords
- Commercial keywords
- Transactional keywords
Where do you begin research for keywords? The best and most valuable place to start is Google keywords Planner and Google Trends, these will help you pinpoint exactly what is being searched, how frequently and where in the world are the majority of the searches are coming from. This can be a great way to also further develop your target audience information.
Also, it is crucial to do research on your competitors. By searching up keywords on Google and looking through your competitor’s website, you can reverse engineer the type of keywords that they are using and with this develop a greater strategy to beat them.
Step 2: Site Architecture Optimization
Site architecture is focused on how well your e-commerce store is organized and categorized and if all the pages are linked together properly. This is not only important for e-commerce SEO but also for improving the experience for your visitors. If pages are not linked together properly, Google might consider them not worthy to index and therefore it will be unable to be located/searched for. Good site structure allows for better user experience (UX) allowing for your users to navigate through your store effortlessly (with minimal back button clicks) and essentially help increase sales.
Many e-commerce stores are composed of thousands of web pages (due to the different products they sell) and restructuring your site at the end is very difficult and time-consuming. This is why we recommend spending a few hours, in the beginning, to learn about e-commerce SEO so you can implement these strategies in the beginning and it can save you loads of time and headaches in the end. There are two rules to always remember when it comes to site architecture,
- Keep your structure simple and scalable
- Ensure every page is at most 3 clicks away from your homepage
Step 3: E-commerce On-Page SEO
- Internal linking – link out to other important pages
- Conducting Image SEO
- Use short and easy to follow, user-friendly URLs
- Optimize your title tags and meta descriptions
- Craft long, keyword-rich product and category page content
Step 4: E-commerce technical SEO
Different ways to improve e-commerce SEO is by making your website mobile-friendly, ensuring HTTPS secure connection is there, and the site load speed is fast. Running a full SEO audit for duplicated content, orphaned pages, broken links, missing tags, and duplicate content can also help e-commerce SEO.
Step 5: E-commerce content marketing
Your e-commerce product and category pages can only drive so much organic traffic because you have to remember most people use Google to search up a solution to their problems, find out new information, get an answer to a question, etc. This is why content marketing is so important, creating content that is useful and provides value to its user is essential to help increase ranking on Google and drive more organic traffic to your website. Quality content that gives users a solution to their problem is what will help your website rank higher on Google and it will also get users to share your posts on social media (given it is actually useful and provides value).
With a good content marketing strategy, your e-commerce website can rank more keywords which leads to more targeted traffic. High-quality blog posts will also be able to earn more backlinks and increase the domain authority of your e-commerce site.
SEO is the process of optimizing your website in order to rank higher on search engines, such as Google, allowing for free organic traffic when someone searches a word/phrase which is related to your website. E-commerce SEO is similar but instead focuses on product pages ranking high on search engines in order to drive qualified traffic to your website.